Digital Marketing to Generate High-Value Sales
SEO & site performance
- Built and ran SEO initiatives that landed content on page 1 of search results.
- Shaped page layout and navigation based on search insights and analytics.
- Ran quarterly audits to keep links and content accurate, and adjusted based on ongoing analytics.
Design & conversion
- Struck a strong visual balance of photos, graphics, and color to keep pages engaging.
- Developed strategies that lifted conversion rates.
- Teamed up with back-end developers on responsive, accessible web properties, and helped test and troubleshoot issues.
Reporting & insights
- Delivered weekly traffic reports with recommendations for boosting leads, engagement, and overall experience.
- Tracked and reported on campaign performance against goals across all digital marketing efforts.
- Evaluated the full customer journey across channels and touchpoints.
Email & mobile marketing
- Built a strategy to reach priority audiences through newsletters and email.
- Used CRM tools to create targeted, segmented, and personalized email and mobile messaging.
- Partnered with content colleagues on newsletters and emails, and designed automation that boosted conversions while cutting the manual work needed to run campaigns.
- Ran A/B tests on content and design to improve opens, clicks, and conversions.
- Built reusable email and newsletter templates and graphics for the team.
- Researched and rolled out new digital marketing tools, staying current on industry trends.
Brand & reputation
- Kept messaging consistent by working closely with colleagues.
- Monitored reputation sites and flagged feedback that needed a response.
- Wrote ad copy for search, PPC, display, and video campaigns.
- Championed the wider use of audio and video content, and brainstormed new growth strategies.