WIN MORE

SEARCH RESULTS

Your next win starts with the search text that is entered here:

What happens next requires planning, testing, implementation, monitoring, adjusting, and optimizing.

The results of any search include a combination of organic results and ads. Organic results should make up the bulk of your website activity. Keyword-based ads will drive customers actively looking for your product at that moment. Both are critical to winning against your competitors. 

In this search-based economy, it’s the World Series every day.

It’s not 2015 anymore

PADDLE

WITH THE CURRENT

Here is the strategy to get more free organic traffic to your website:

    1. The right text on your website. Are you using the phrases that your customers use to find products like yours? Write headlines just as if you were searching for your product.
    2. How you name your photos. Do your photo file names include your company or brand name, something that Google can read and associate with your company?
    3. Each page requires a different meta description. The meta description is the short summary Google serves up after a text search. Each page needs a custom description or your search results are penalized.
    4. The frequency that your website is updated, changed, edited matters. Google indexes your website based on the frequency of changes. A static brochure site is slowly dying in search results, although you don’t know it.
    5. Treat your website like a plant, not a brochure.

A word on landing pages

MARKETING COUNSELOR

TO ALL PARTIES

01. DIGITAL.

A digital marketer counsels leadership and works to make everyone involved more successful.

02. STRATEGIC.

A digital marketer makes good choices that are strategically sound.

03. MARKETING.

Hiring someone with extensive marketing experience will get you from point A to B faster, not to mention C and all the way to Z.

Charting The Course

  • Conceptualize the end result
  • Figure out what needs to be done
  • Outline and plan agendas
  • Foresee how customers will respond
  • Monitor to improve progress
  • Give marketing guidance
  • Achieve targeted success
The Digital marketing counselor
GET IN TOUCH

Contact.

LET’S TALK.

Let’s set up a call or Zoom meeting.