Inbound Strawberry Fields Forever

1967 is to music as 2010 is to marketing. - Brian Halligan, CEO, HubSpot That 40-character tweet by @bhalligan has stuck with me. It's resulted in this music/marketing mashup. Maybe it's because my guitar is a 1966 Gibson ES-330 with a Starburst finish, the one on which its first owner played the hits of 1967. And it's still cool: Apple chose the Gibson ES Starburst as the inspiration for the GarageBand icon - it doesn't get much cooler than that. It's true: 1967 ushered in a new era of music. Those that didn't embrace the change didn't get to produce the music that influenced generations. (The Crystals,

Is Inbound Marketing Passive-Aggressive?

Why not just ask for the order up front? In the old days, sales people would cold call on a business in person and ask for the order. I did that for two years selling automated accounting systems to small businesses in the Boston area and believe me it was not fun. But it was direct. All effort went directly to a possibility of generating revenue. Remember the college student who sold ads on a page by pixel? The Million Dollar Homepage succeeded financially because the marketing effort went directly to a revenue producing result: selling ad space. The entrepreneurs I’ve worked with all ask for the

Is It Your Marketing or Is It Your President?

When your marketing isn"t working, where does the problem lie? Presidents of small and medium businesses have an ongoing battle with marketing. What if a slight change in the behavior of the president could improve marketing? Do you recognize yourself or your president here? Tactic of the Day President: Try this! No, try this! Wait, stop everything! No more marketing! I talked with someone, so try this! No, wait! Bottom Line President: Do not come to me with a marketing program that can"t be measured. Nor will I entertain a marketing program that will not increase revenue this quarter. We will do the marketing that we have

Why Facebook Isn’t Big Brother, We Are.

Facebook apps have been sending user ID information to dozens of advertising and Internet tracking companies. Today"s Wall Street Journal profiles the activities in detail. Facebook cannot keep up with the demand from other companies for information on people, their activities, likes, dislikes, never mind age, location, occupation and job. That is, they can"t keep up with preventing the information from being scraped or sent with cookies. The demand for information comes from people who get paid to market to other people. In other words, marketers. Those "other people" forget that all information online should be considered public. When you put information on Facebook, even with the