To follow up on my last post discussing the effectiveness of direct response copywriting techniques versus inbound marketing blogging for business, which do you think will be more effective, 1 or 2?
1. Direct Response Copy Example
Get Found on the Internet and Never Spend Another Penny on Google AdWords!
Why have a web site f it isn’t being found by your best prospects? How exactly do you make your web site more findable without spending a single penny more on Google Adwords? In fact, without spending any money with Google?
Like a good golf swing, it’s a series of little pieces of knowledge put together as you swing. Where to place your hands, the line of your feet in relation to the hole, the length of your backswing, turning your hips, following through.
Creating a web site page is like that, too. As you create it, the URL should have the keyword phrase that you are targeting for that page.
The title of the page should have the same keyword.
The headline should have the same keyword.
And, the keyword should appear early in all three.
The copy on page should mention the keyword periodically but not too much. In other words, don’t over swing.
This is just one of the tips that you’ll find in my free quick-reading 12 page eBook, “Inbound Internet Marketing: 10Tips for Start-ups
” that you can download now.
Why put up another web page that won’t be found? You can start using my tips today to make your web site pages rise in Google.
Act now. This download is only going to be available for a limited time.
There is no obligation, no need to put in your address or phone number, just a simple thank you gift from me to those who read my blog, and their friends.
Special Free Bonus: Inside you’ll find a link to a free analysis of your web site that you can do on your own without any technical help. You can analyze your competitor’s
web site, too!
2. Blog Copy Example
How to Generate More Leads from Your Web Site
Click on the image or link to download my short 12 page eBook, Inbound Internet Marketing: 10 Tips for Start-ups.
Inside you’ll find a link to a free analysis of your web site that you can do on your own without any technical help.
What you’ll learn is whether your web site and your pages are set up to take advantage of search:
1. how easily can your site be found,
2. what displays when a page is found, and
3. whether your site is optimized for social media.
You can analyze your competitor’s site as well.
You’ll know more about your web site, and your competition, when you use the free link inside Inbound Internet Marketing: 10 Tips for Start-ups.
Example 1 is classic direct marketing copywriting; example 2 is providing information to blog readers.
Which do you prefer? Which will be more effective?